10 Best Email Marketing Platforms Singapore (2026)

Before picking a platform, you need to understand the legal ground rules. Singapore's Personal Data Protection Act (PDPA) and the Spam Control Act govern how businesses collect and use email addresses for marketing. Violating them can result in fines of up to SGD 1 million, so this is not optional.

The essentials:

• Explicit opt-in consent required: Someone buying from you does not automatically consent to receiving marketing emails. You need a separate, clear opt-in
• Unsubscribe within 10 business days: Every marketing email must include an easy opt-out mechanism, and you must honour it promptly
• Identify yourself clearly: Your business name and contact details must appear in every email
• No purchased lists: Buying email databases is a PDPA violation and delivers terrible engagement anyway

The good news: every platform on this list supports double opt-in, includes unsubscribe links by default, and lets you add your business details to email footers. Most were built for GDPR (which is stricter than PDPA in many areas), so the compliance infrastructure is solid. Your job is to configure it properly and make sure your consent collection processes are clean.

Brevo (formerly Sendinblue) is the platform I recommend most often to Singapore small businesses getting started with email marketing, and the reason is simple: it charges by emails sent, not contacts stored. That pricing model is a game-changer for businesses with large contact lists but modest sending volumes.

Most platforms charge you for every contact in your database, even the ones who signed up two years ago and never open anything. Brevo lets you store unlimited contacts on every plan, including the free tier, and only bills based on how many emails you actually send. For a Singapore SME with 5,000 contacts sending a weekly newsletter and a few automated sequences, Brevo will almost always cost less than Mailchimp, Klaviyo, or ActiveCampaign.

The free plan gives you 300 emails per day (roughly 9,000 per month) with no contact limit, which is genuinely usable for a small business. When you outgrow it, the Starter plan begins at around S$12/month for 5,000 emails. The Standard plan at S$23/month adds landing pages, A/B testing, and multi-user access. Where it gets expensive is the Professional tier at S$645/month, but most SMEs will never need that.

Brevo also bundles SMS and WhatsApp marketing into higher plans, which is particularly relevant for Singapore where WhatsApp is a dominant business communication channel. The automation builder is capable enough for welcome sequences, abandoned cart flows, and re-engagement campaigns. It is not as sophisticated as ActiveCampaign or Klaviyo, but for the price, it punches well above its weight.

Website: brevo.com
Best for: Singapore SMEs wanting affordable email marketing with SMS and WhatsApp in one platform.
Pricing: Free (300 emails/day, unlimited contacts); paid from ~S$12/month for 5,000 emails.
Standout strength: Pricing based on emails sent, not contacts stored, saving businesses with large lists significant money each month.

Mailchimp remains the most recognised name in email marketing, and for a first-time user, the learning curve is genuinely gentle. The drag-and-drop email builder is intuitive, the template library is extensive, and there are YouTube tutorials for virtually every feature. If you have never sent a marketing email before, Mailchimp will get you from zero to your first campaign faster than almost anything else.

That said, Mailchimp has become noticeably more expensive over the past two years. The free plan was cut in January 2026 to just 250 contacts and 500 emails per month, down from 500 contacts and 1,000 emails previously. That is barely enough to test the platform, let alone run a real business on it. The Essentials plan starts at roughly S$17/month for 500 contacts, and prices scale steeply: expect to pay around S$58/month at 2,500 contacts and S$97/month at 5,000 contacts.

Where Mailchimp still justifies the premium is its ecosystem. It integrates with over 300 tools, from Shopify and WooCommerce to Canva and Google Analytics. The AI-powered content suggestions and send-time optimisation are genuinely useful, and the reporting dashboard gives you a clear picture of campaign performance without needing a data science degree. For Singapore businesses already using Mailchimp and comfortable with the interface, switching for a lower price may not be worth the migration hassle.

The main caveat: Mailchimp charges for unsubscribed and inactive contacts unless you manually archive them. This catches a lot of users off guard when their bill jumps unexpectedly. Clean your list regularly, or your costs will creep up faster than your results.

Website: mailchimp.com
Best for: Email marketing beginners who prioritise ease of use and a large integration ecosystem.
Pricing: Free (250 contacts, 500 emails); Essentials from ~S$17/month for 500 contacts. Scales to ~S$97/month at 5,000 contacts.
Standout strength: The most intuitive onboarding experience and the widest range of third-party integrations in the market.

MailerLite is the quiet overachiever of the email marketing world. It does not have the brand recognition of Mailchimp or the feature depth of ActiveCampaign, but it offers a remarkably capable platform at prices that make its competitors look overpriced.

The free plan supports up to 1,000 subscribers with 12,000 emails per month, which is genuinely enough to run a real email marketing programme for a small Singapore business. You get the drag-and-drop editor, automation workflows, landing pages, and even a basic website builder. The Growing Business plan starts at S$13/month for 500 contacts with unlimited emails, and the Advanced plan at S$26/month unlocks custom HTML editing, pop-ups, Facebook custom audiences, and the AI writing assistant.

What sets MailerLite apart is design quality. The email templates are modern and clean without looking generic, and the editor gives you enough flexibility to create professional-looking campaigns without touching code. I have recommended MailerLite to several Singapore service businesses, consultants, personal brands, small agencies, and it consistently delivers great results for the investment. The deliverability rates are strong, and the reporting is clear without being overwhelming.

The limitation is scale and sophistication. If you need complex conditional automation, deep CRM integration, or advanced e-commerce features like revenue attribution per email, you will outgrow MailerLite. But for businesses sending newsletters, running welcome sequences, and building their list, it is hard to beat on value.

Website: mailerlite.com
Best for: Consultants, service businesses, and personal brands that want polished emails without a steep learning curve or price tag.
Pricing: Free (1,000 subscribers, 12,000 emails/month); paid from ~S$13/month with unlimited emails.
Standout strength: The best free plan in the market, generous enough to run real campaigns without paying a cent.

If you run an online store on Shopify, Klaviyo is almost certainly the right choice. It was purpose-built for e-commerce, and the depth of integration shows in every feature: from abandoned cart flows that trigger based on cart value to post-purchase sequences that recommend complementary products based on what the customer just bought.

The killer feature is revenue attribution. Klaviyo tracks exactly how much revenue each email and automation generates, so you know that your "back in stock" notification drove S$2,400 in sales last month, or that your welcome sequence converts at 8.5%. For Singapore e-commerce businesses investing in email, this visibility is invaluable because it turns email from a cost centre into a measurable revenue channel.

Klaviyo uses profile-based pricing, meaning you pay based on active contacts. The free plan covers 250 profiles and 500 email sends. Paid plans start at roughly S$26/month for 500 profiles. At 2,500 profiles, expect around S$52/month, and at 10,000 profiles, it climbs to approximately S$180/month. It is not the cheapest option, but for e-commerce stores doing meaningful revenue, the ROI data alone justifies the cost because you can see precisely what your email programme is worth.

Beyond Shopify, Klaviyo integrates natively with WooCommerce, BigCommerce, and Magento. The segmentation engine is best-in-class: you can build segments based on purchase history, browsing behaviour, predicted lifetime value, and dozens of other data points. For non-e-commerce businesses, though, much of Klaviyo's power goes unused. A consulting firm or salon would be better served by Brevo or MailerLite.

Website: klaviyo.com
Best for: Shopify and WooCommerce stores that want revenue-attributed email marketing with deep product data integration.
Pricing: Free (250 profiles, 500 emails); paid from ~S$26/month for 500 profiles. ~S$180/month at 10,000 profiles.
Standout strength: Revenue attribution per email, automation, and campaign, so you always know the exact ROI of your email programme.

ActiveCampaign is where you go when basic email marketing is no longer enough and you need your email platform to double as a CRM. The automation builder is the most powerful on this list, allowing you to create conditional workflows that branch based on contact behaviour, lead scores, deal stages, and custom fields. If you think of email marketing as a system rather than just sending newsletters, ActiveCampaign is built for you.

A real example: one Singapore B2B client uses ActiveCampaign to score leads based on website visits, email engagement, and form submissions. When a lead crosses a threshold score, the system automatically notifies the sales team, moves the contact into a different pipeline stage, and triggers a personalised follow-up sequence. That kind of workflow would require multiple tools with most other platforms.

Pricing starts at roughly S$19/month for the Starter plan with 1,000 contacts, but the Starter plan limits automations to five actions per workflow with no branching logic. Most businesses will need the Plus plan at S$63/month for proper automation, which includes advanced triggers, landing pages, AI-generated content, and CRM functionality. The Professional plan at S$102/month adds predictive sending, split automations, and site messaging. Annual billing saves around 20%.

The trade-off is complexity. ActiveCampaign is not a platform you set up in an afternoon. The learning curve is steeper than Mailchimp or MailerLite, and getting the most from it requires investing time in building your automation workflows properly. For businesses with straightforward email needs, a newsletter plus a welcome sequence, it is overkill. But for lead-driven businesses where the sales cycle involves multiple touchpoints, it is unmatched.

Website: activecampaign.com
Best for: B2B and lead-driven businesses that need sophisticated automation workflows with built-in CRM.
Pricing: No free plan (14-day trial). Starter from ~S$19/month (1,000 contacts); Plus from ~S$63/month for full automation.
Standout strength: The most advanced visual automation builder available, with conditional branching, lead scoring, and CRM integration in one platform.

Omnisend is the other e-commerce focused platform on this list, but where Klaviyo leans into data depth and segmentation sophistication, Omnisend focuses on making multichannel marketing simple. It combines email, SMS, and web push notifications in one platform, with pre-built automation workflows designed specifically for online stores.

The pre-built automations are genuinely useful for busy store owners who do not have time to build complex workflows from scratch. Omnisend ships with ready-made flows for welcome emails, abandoned carts, order confirmations, cross-sells, browse abandonment, and win-back sequences. You activate them, customise the content, and they start working. For a Singapore e-commerce owner juggling inventory, logistics, and customer service, that kind of plug-and-play setup saves hours.

Pricing is contact-based. The free plan covers 250 contacts, 500 emails, and 60 SMS messages per month. The Standard plan starts at S$21/month for 500 contacts with 6,000 emails. At 2,500 contacts, it is around S$57/month, and at 5,000 contacts, approximately S$105/month. The Pro plan starts at S$76/month and includes unlimited emails plus SMS credits matching your plan cost, which is a smart bundling approach for stores already investing in SMS.

Compared to Klaviyo, Omnisend is simpler to use and slightly cheaper at comparable contact counts. The trade-off is less granular segmentation and less detailed revenue analytics. If you want to see revenue down to the individual email level and build hyper-specific segments based on predicted customer lifetime value, Klaviyo does it better. If you want a capable e-commerce email and SMS platform that is quick to set up and reasonably priced, Omnisend delivers.

Website: omnisend.com
Best for: E-commerce stores wanting email, SMS, and push notifications in one simple platform with pre-built automation.
Pricing: Free (250 contacts, 500 emails, 60 SMS); Standard from ~S$21/month for 500 contacts.
Standout strength: Pre-built e-commerce automation workflows that work out of the box, saving hours of setup time.

GetResponse is the Swiss army knife of the platforms on this list. Beyond email marketing, it bundles landing pages, webinar hosting, conversion funnels, and even a basic website builder into a single subscription. For Singapore businesses that run webinars as part of their marketing, or use multi-step funnels to convert leads, the all-in-one approach can replace two or three separate subscriptions.

The webinar feature is the real differentiator. Most email platforms force you to use a third-party tool like Zoom or WebinarJam and then stitch the data together with integrations. GetResponse handles the entire flow: email invitation, registration page, live webinar hosting (up to 100 attendees on the Marketer plan), and post-webinar follow-up sequences. For consultants, coaches, and education businesses in Singapore, this is a significant value-add.

Pricing starts at S$25/month for the Starter plan with 1,000 contacts and unlimited emails. The Marketer plan at S$66/month adds the visual automation builder, webinar hosting, event-based tracking, and contact scoring. The Creator plan at S$102/month is aimed at course creators and includes online course tools with up to 500 enrolled students. Annual billing brings these down by roughly 18%.

The downside is that GetResponse tries to do a lot, and it does not do everything equally well. The email builder and automation are solid. The webinar tool is capable for small events. But the website builder is basic, the landing page templates are showing their age, and the interface feels busier than more focused tools like MailerLite or Brevo. If you only need email, you are paying for features you will not use.

Website: getresponse.com
Best for: Consultants, coaches, and education businesses that use webinars and multi-step funnels to convert leads.
Pricing: No free plan (30-day trial). Starter from ~S$25/month (1,000 contacts); Marketer from ~S$66/month with webinars.
Standout strength: Built-in webinar hosting integrated directly with email automation, eliminating the need for separate webinar software.

HubSpot is not really an email marketing platform. It is a full marketing, sales, and customer service suite that happens to include email marketing. The distinction matters because HubSpot only makes sense if you are going to use the broader ecosystem: the CRM, the forms, the landing pages, the pipeline tracking, and the reporting dashboards that tie everything together.

The free plan is surprisingly generous for email: up to 2,000 emails per month with the free CRM that supports up to 1,000,000 contacts. The email builder is straightforward, the templates are professional, and basic automation (like a welcome email when someone fills in a form) works well enough for most small businesses. If your needs are simple and you want a CRM with email built in, HubSpot Free is hard to argue with.

The jump to paid is where the sticker shock hits. Marketing Hub Starter costs S$26/month for 1,000 contacts, which is reasonable. But Marketing Hub Professional, where the real automation power lives, starts at S$1,150/month for 2,000 contacts. That is not a typo. HubSpot's professional tier is priced for growing companies with dedicated marketing teams and budgets to match. For a Singapore SME doing S$500K or more in annual revenue and wanting to consolidate their marketing stack, the investment can make sense. For everyone else, it is prohibitively expensive.

What you get at the Professional level is genuinely impressive: full marketing automation, A/B testing, dynamic content personalisation, attribution reporting, SEO tools, social media scheduling, and an analytics dashboard that ties all channels together. Businesses that grow into HubSpot tend to stay because migrating away from that level of integration is painful.

Website: hubspot.com
Best for: Growing businesses that want a unified CRM, marketing, and sales platform, not just email.
Pricing: Free CRM with 2,000 emails/month; Starter from ~S$26/month (1,000 contacts); Professional from ~S$1,150/month.
Standout strength: A free CRM with email included, plus an upgrade path to a full enterprise marketing suite as you scale.

Moosend is the platform I suggest when someone says "I want what ActiveCampaign does, but at half the price." That is a slight simplification, Moosend is not as feature-rich as ActiveCampaign, but it gets closer than you would expect given the price difference.

The Pro plan starts at just S$9/month (billed annually) for 500 subscribers and includes unlimited email sends, automation workflows, landing pages, and subscription forms. At 2,500 subscribers, you are looking at roughly S$32/month. At 5,000 subscribers, around S$52/month. Those prices include the full feature set: no gating of automations or reporting behind higher tiers, which is refreshingly straightforward.

The automation builder is visual and supports conditional branching, something most competitors reserve for their mid-tier or premium plans. You can build welcome sequences, cart abandonment flows, weather-based triggers, and even "if/then" branches based on custom fields. For Singapore businesses that want to automate beyond a basic welcome email but do not have the budget for ActiveCampaign or Klaviyo, Moosend fills that gap well.

The limitation is ecosystem maturity. Moosend has fewer integrations than Mailchimp, less e-commerce depth than Klaviyo, and a smaller template library than most competitors. The interface is clean but occasionally feels less polished. There is no permanent free plan, only a 30-day trial. And the company was acquired by Sitecore in 2021, which means its long-term direction is less predictable than independently funded platforms. For the current price-to-feature ratio, though, it is excellent value.

Website: moosend.com
Best for: Small businesses that want visual automation workflows without paying premium prices.
Pricing: No free plan (30-day trial). Pro from ~S$9/month (500 subscribers, annual billing) with unlimited sends.
Standout strength: Conditional automation branching included in the base plan, a feature most competitors lock behind their mid-tier or higher.

Sender is the platform I recommend when a startup founder asks "What can I use for free that actually works?" The free plan supports 2,500 subscribers and 15,000 emails per month with no time limit, and it includes automation, segmentation, pop-up forms, and reporting. That is not a trial. That is a permanent free tier generous enough to run a genuine email marketing programme.

To put that in perspective: Mailchimp's free plan gives you 250 contacts and 500 emails. MailerLite gives you 1,000 subscribers and 12,000 emails. Sender gives you 2,500 subscribers and 15,000 emails, with all features included. For a Singapore startup burning through cash and needing to keep marketing costs at zero, that headroom matters.

The paid plans are competitive too. The Standard plan starts at just S$9/month for 1,000 subscribers, and the Professional plan at S$18/month adds dedicated IP, SMS marketing, and priority support. At 5,000 subscribers, Standard is around S$26/month, roughly half what Mailchimp charges for comparable contact counts.

The trade-offs are predictable: Sender is a younger platform with a smaller brand, fewer integrations, and less sophisticated automation than the established players. The email templates are functional but not as polished as MailerLite's or Squarespace's. Advanced e-commerce features are limited. But if your priority is getting started with email marketing at the lowest possible cost while having room to grow your list, Sender is the clear winner on the free tier.

Website: sender.net
Best for: Startups and micro-businesses that need a generous free tier with no expiry date.
Pricing: Free (2,500 subscribers, 15,000 emails/month, all features); Standard from ~S$9/month for 1,000 subscribers.
Standout strength: The most generous permanent free plan available, with 2,500 subscribers, 15,000 emails, and full feature access.

With 10 solid platforms to pick from, the decision can feel paralysing. Here is a simple framework based on what I recommend to clients.

Start with your business type:

• E-commerce (Shopify/WooCommerce): Klaviyo if you want depth and data, Omnisend if you want simplicity and SMS bundled in
• Service business or consultancy: Brevo or MailerLite for most, ActiveCampaign if you need CRM and advanced automation
• Startup on a tight budget: Sender (best free tier) or MailerLite (best balance of free features and design quality)
• Growing company wanting one platform for everything: HubSpot if budget allows, GetResponse if it does not
• Webinar or course-based business: GetResponse for built-in webinar hosting

Then consider your list size and sending volume:

• Under 1,000 contacts: Start with a free plan (MailerLite, Sender, or Brevo). Do not pay for features you will not use yet
• 1,000 to 5,000 contacts: Brevo, MailerLite, or Moosend offer the best value at this range
• 5,000 to 25,000 contacts: Compare Brevo (if email volume is moderate), Mailchimp (if integrations matter), and ActiveCampaign (if automation matters)
• 25,000+ contacts: Evaluate annual contracts with Brevo, ActiveCampaign, or HubSpot for volume discounts

Finally, check the integrations. Your email platform needs to connect with your website, your payment processor, your CRM, and your analytics. Before committing, verify that the platform integrates natively with the tools you already use. A S$9/month platform that requires a S$30/month Zapier subscription to connect with your systems is not actually cheap.

Email marketing platform costs for Singapore businesses typically break down into three tiers.

Free tier (S$0/month): Suitable for businesses with under 1,000 to 2,500 contacts depending on the platform. You get basic email campaigns, simple automation, and fundamental reporting. Brevo, MailerLite, and Sender all offer usable free plans. Expect Brevo branding on emails and some feature restrictions.

Growth tier (S$10 to S$70/month): Where most Singapore SMEs sit. This covers 1,000 to 10,000 contacts with full automation, A/B testing, landing pages, and branded emails. Brevo, MailerLite, Moosend, and Omnisend are the strongest value picks here. Mailchimp and GetResponse work too but cost more at comparable list sizes.

Professional tier (S$70 to S$200+/month): For businesses with larger lists, complex automation needs, or requiring advanced features like predictive sending, CRM integration, or dedicated IP addresses. ActiveCampaign, Klaviyo, and Mailchimp Professional are the main options. HubSpot Professional is in a different league at S$1,150+/month.

Remember that all these platforms price in USD. At the current exchange rate of approximately 1 USD to 1.29 SGD (as of March 2026), a US$20 plan costs roughly S$26. Factor in currency fluctuation when budgeting, especially if you are committing to annual billing.

Beyond platform fees, budget for your time. Setting up automations, designing templates, writing copy, and managing your list takes effort. If you would rather have experts handle it, our digital marketing services include email marketing strategy and execution for Singapore businesses.

Is email marketing legal in Singapore?
Yes, email marketing is legal in Singapore as long as you comply with the Personal Data Protection Act (PDPA) and the Spam Control Act. You must obtain explicit opt-in consent before sending marketing emails, include a working unsubscribe mechanism in every email, and identify your business clearly. Never use purchased email lists.

Which email marketing platform is best for Shopify in Singapore?
Klaviyo is the best email marketing platform for Shopify stores in Singapore. It integrates natively with Shopify, pulls in product data, purchase history, and browsing behaviour for segmentation, and provides revenue attribution per email and automation. Omnisend is a simpler, more affordable alternative if you also want SMS marketing bundled in.

Can I start email marketing for free?
Yes. Several platforms offer permanent free plans. Sender gives you 2,500 subscribers and 15,000 emails per month for free. MailerLite offers 1,000 subscribers and 12,000 emails per month. Brevo allows 300 emails per day with unlimited contacts. All three include automation and basic reporting on their free tiers.

How do I make sure my email campaigns are PDPA compliant?
Use double opt-in for all new subscribers, include your business name and contact details in every email footer, provide a one-click unsubscribe link, honour unsubscribe requests within 10 business days, and keep records of how and when each subscriber gave consent. Every platform on this list supports these requirements natively. For a deeper dive, read our PDPA compliance guide.

How often should a Singapore SME send marketing emails?
One to two emails per week is the sweet spot for most Singapore SMEs. Fewer than one per fortnight and your subscribers forget who you are. More than three per week and unsubscribe rates climb. Start with a weekly newsletter plus automated sequences (welcome, abandoned cart, re-engagement) and adjust based on your open and unsubscribe rates.