Citri Mobile
Terris rebuilt Citri Mobile's website from the ground up and engineered a programmatic SEO strategy that generated over 16,000 unique pages — one for every combination of device brand, model, and repair issue. The result: #1 Google rankings for hundreds of long-tail repair queries and over 10,000 monthly search impressions, cementing Citri Mobile as the most visible phone repair provider in Singapore.
Project Details
- Client
- Citri Mobile
- Industry
- Mobile Phone Repair
- Duration
- 3-6 months
- Date
- 2024
- Services
- Web DesignWeb DevelopmentSEO Optimisation
- Technologies
- WordPressCustom PHPProgrammatic SEOGoogle Search ConsoleGoogle AnalyticsSchema.orgWhatsApp Business
What They Were Facing
Citri Mobile is one of Singapore's most established phone repair providers, with over 15 years of experience, four locations across the island, 700+ reviews, and Apple Independent Repair Provider certification. However, their existing website was outdated and had virtually no search engine visibility — meaning thousands of potential customers searching for specific repair services were finding competitors instead.
Outdated Website Design
Citri Mobile's existing site didn't reflect the professionalism and scale of a 4-location repair chain with Apple IRP certification. The design was dated, failed to showcase their full range of services across 20+ device brands, and wasn't converting the traffic they did receive into walk-ins and WhatsApp enquiries.
Zero Organic Search Visibility
Despite being one of Singapore's largest independent repair providers, Citri Mobile wasn't ranking for the specific repair queries that customers actually search — terms like "iPhone 16 screen repair Singapore" or "MacBook battery replacement Jurong". This meant massive lost revenue to competitors with better SEO.
Massive Service Catalogue Unlisted
With 20+ device brands (Apple, Samsung, Huawei, Google Pixel, OPPO, Xiaomi, and more) and dozens of repair types (screen, battery, water damage, charging port, camera), there were thousands of specific repair services with no dedicated landing pages to capture search traffic.
Multi-Location Discovery Problem
With four locations in Yishun, Jurong, Tampines, and Chinatown, customers searching for phone repair near specific areas couldn't easily find or compare the closest Citri Mobile outlet, losing walk-in traffic to less established local competitors.
How We Solved It
We took a programmatic approach to both the website rebuild and SEO strategy, engineering a system that could generate thousands of targeted landing pages while maintaining design quality and user experience across every page.
Modern, Conversion-Focused Redesign
Built a bold, professional website anchored by Citri Mobile's signature orange branding. The hero section immediately communicates trust — 15+ years of experience, 700+ reviews, Apple IRP certification — with prominent WhatsApp and "Repair My Device" CTAs. Location cards below the fold make it easy to find the nearest outlet.
Programmatic SEO at Scale (16,000+ Pages)
Engineered a WordPress-based system with custom templates that programmatically generates a dedicated landing page for every combination of device brand, model, and repair issue. "iPhone 16 water damage repair", "Samsung Galaxy S24 screen replacement", "MacBook Pro battery replacement" — each gets its own optimised page with unique content, pricing signals, and location-specific CTAs.
Brand & Device Catalogue Architecture
Built a structured browsing experience with hub pages for each brand (Apple, Samsung, Huawei, etc.), individual device pages, and service-specific pages. This creates a deep internal linking structure that search engines reward, while helping customers navigate directly to their specific repair need.
Trust & Social Proof Integration
Integrated Google Reviews (4.8-star rating), Carousell Best Service Provider badges, Apple Independent Repair Provider certification, and corporate client showcase throughout the site. A dedicated reviews section with embedded Google reviews builds immediate credibility with new visitors.
See the Website in Action
The Transformation
The programmatic SEO strategy delivered extraordinary results at scale. Citri Mobile went from virtually no organic visibility to dominating Singapore's phone repair search landscape, with #1 rankings for hundreds of long-tail queries and a steady stream of customers discovering them through Google.
“TerrisDigital rebuilt our entire website and created thousands of pages that rank on Google for exactly the repair services we offer. We're now the first result for so many search terms — customers walk in and say they found us on Google. The scale of what they delivered was incredible.”
Citri Mobile Team
Management, Citri Mobile
How We Got There
Discovery & SEO Strategy
2 weeksAudited the existing site, researched thousands of long-tail repair keywords across all device brands and issue types, and mapped out the programmatic page generation strategy.
Design & UX
2 weeksDesigned the new brand-forward interface with orange and white palette, location cards, device catalogue layouts, and responsive templates for the programmatic pages.
Development & Page Generation
6-8 weeksBuilt the WordPress site with custom page templates, programmatic content generation system for 16,000+ pages, internal linking architecture, and WhatsApp integration across all locations.
SEO Implementation & Launch
2-4 weeksOn-page SEO for all generated pages, schema markup for local business and services, XML sitemap generation for 16K+ URLs, Google Search Console setup, and phased deployment.
Monitoring & Optimisation
OngoingTracked ranking movements across thousands of keywords, refined content on high-potential pages, and continued expanding the page catalogue as new device models launched.
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