UCOATE
Terris redesigned UCOATE's website from the ground up and implemented a targeted SEO strategy, transforming a poorly designed site into a professional, science-driven brand presence. The new site showcases their SGS-certified formaldehyde removal products, highlights corporate and education clients, and now ranks on the first page of Google for key indoor air quality search terms in Singapore.
Project Details
- Client
- UCOATE
- Industry
- Indoor Air Quality
- Duration
- 3-4 weeks
- Date
- January 2025
- Services
- Web DesignWeb DevelopmentSEO Optimisation
- Technologies
- AstroTailwind CSSTypeScriptSchema.orgGoogle AnalyticsGoogle Search Console
What They Were Facing
UCOATE has been providing formaldehyde removal products in Singapore since 2018, serving homes, offices, schools, and commercial environments. Despite having SGS-certified products trusted by corporate and education clients, their existing website was poorly designed and they had no search engine visibility for key formaldehyde removal terms.
Poorly Designed Existing Website
UCOATE's previous website failed to communicate the scientific credibility and professionalism of their brand. The design was outdated and generic, making it difficult for potential clients — especially corporate buyers — to take the brand seriously or understand their product range.
Zero Google Visibility
Despite being an established provider since 2018, UCOATE wasn't ranking for any formaldehyde removal keywords in Singapore. Potential customers searching for solutions to indoor air quality problems were finding competitors instead.
No Structured Product Showcase
With four distinct products — Formaldehyde Remover, Deodoriser, Deodoriser PRO, and Formaldehyde Remover Spray — there was no clear way for visitors to compare products or understand which solution was right for their specific environment.
Underutilised Client Social Proof
UCOATE had an impressive roster of corporate clients (including Genting, Mizuho, BKG) and education clients (including schools and institutions), but their existing site did nothing to leverage this social proof to build trust with new prospects.
How We Solved It
We delivered a complete website redesign paired with a targeted SEO strategy, building a clean, professional site that positions UCOATE as the authoritative formaldehyde removal brand in Singapore.
Clean, Science-Driven Design
Designed a modern white and navy interface that conveys scientific credibility and cleanliness — perfectly aligned with an air purification brand. The hero section prominently displays the full product range with clear CTAs for catalogue browsing and quote requests.
Structured Product Catalogue
Built dedicated product sections for each of UCOATE's four products with individual descriptions, use cases, and "View Product" links. Clear differentiation between residential and commercial applications helps visitors find the right solution quickly.
Corporate & Education Client Showcase
Created dedicated sections highlighting UCOATE's commercial and education clients with logo grids, demonstrating proven trust from recognisable brands and institutions. This social proof is strategically placed to build confidence before the contact form.
SEO-Optimised Content Architecture
Implemented comprehensive on-page SEO targeting formaldehyde removal keywords in Singapore, built a detailed FAQ section addressing common questions, and structured content with proper heading hierarchy and schema markup to achieve first-page Google rankings.
See the Website in Action
The Transformation
After launch, UCOATE saw a dramatic improvement in both their online visibility and brand perception. The new website established them as the credible, professional formaldehyde removal brand in Singapore, driving a significant increase in enquiries from both residential and corporate clients.
“TerrisDigital completely transformed our online presence. The new website looks professional and scientific — exactly how we want UCOATE to be perceived. We're now appearing on the first page of Google and getting significantly more enquiries from both homeowners and corporate clients.”
UCOATE Team
Management, UCOATE
How We Got There
Discovery & SEO Audit
3 daysAnalysed the existing site's weaknesses, conducted keyword research for formaldehyde removal terms in Singapore, and mapped out the content architecture and SEO strategy.
Design & Content
1 weekDesigned the clean white and navy visual system, product catalogue layouts, client logo sections, and responsive mockups. Wrote SEO-optimised copy for all pages.
Development & SEO
1.5 weeksBuilt the multi-page site with product pages, FAQ section, contact form, client showcases, on-page SEO implementation, schema markup, and performance optimisation.
Testing & Launch
3 daysCross-browser testing, mobile responsiveness verification, SEO validation, Google Search Console setup, and production deployment.
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