G & K Couture
Terris designed and built a luxury website for G & K Couture, a bespoke Qi Pao and Cheongsam atelier at Far East Plaza, and optimised their Google Business Profile for local search. The elegant cream and gold design reflects the artisanal quality of their hand embroidery, attracting a new generation of clients while honouring traditional Chinese craftsmanship.
Project Details
- Client
- G & K Couture
- Industry
- Fashion & Couture
- Duration
- 2-3 weeks
- Date
- February 2025
- Services
- Web DesignWeb DevelopmentSEO Optimisation
- Technologies
- AstroTailwind CSSTypeScriptGoogle Business ProfileWhatsApp BusinessSchema.org
What They Were Facing
G & K Couture is a bespoke Qi Pao and Cheongsam atelier located at Far East Plaza on Scotts Road, specialising in individually tailored, artisanal hand embroidery pieces. Despite their exceptional craftsmanship and prime showroom location, they had no website, no Google Maps presence, and were struggling to reach younger, modern women who would appreciate their blend of tradition and contemporary elegance.
No Digital Presence
G & K Couture had no website at all. For a luxury atelier offering bespoke pieces starting from premium price points, potential clients had no way to discover or evaluate their work online before visiting the showroom.
Invisible on Google Maps
Their Far East Plaza showroom (#04-122) wasn't appearing in Google Maps or local search results. People searching for "cheongsam Singapore", "bespoke Qi Pao", or "custom cheongsam near me" couldn't find them.
Reaching a Younger Audience
While their craft is rooted in time-honoured Chinese embroidery traditions, G & K Couture needed to appeal to modern women who value personal expression and contemporary elegance — not just traditional occasions like weddings.
Showcasing Artisanal Craftsmanship Online
The intricate hand embroidery techniques — Su Xiu, Song Jin, and Hua Luo — and premium fabrics used in each piece are difficult to convey through a screen. They needed a design that did justice to the tactile, luxurious nature of their work.
How We Solved It
We crafted an elegant website that mirrors the luxury and artisanal quality of G & K Couture's bespoke pieces, paired with a local SEO strategy to make their Far East Plaza showroom discoverable to clients across Singapore.
Luxury Cream & Gold Aesthetic
Designed a refined cream background with black and gold typography and accents, evoking the elegance of the garments themselves. The hero section features a captivating video of hand embroidery in progress, immediately communicating the artisanal nature of the craft.
Heritage Storytelling
Built content sections that weave together the brand's narrative — "Where Tradition Meets Timeless Elegance" and "A Legacy Sewn Into Every Thread" — highlighting embroidery techniques, metallic gold and silver threads, and handmade Pankou buttons to educate and captivate visitors.
Multi-Collection Showcase
Structured the site to present three distinct offerings — bespoke women's Qi Pao, The Gentleman's Match (men's embroidered Tang jackets), and Ready to Wear Ensembles — broadening appeal while maintaining the brand's luxury positioning.
Google Business Profile & Local SEO
Optimised their Google Business Profile with accurate showroom details, photos, and categories. Implemented local SEO with location-specific content, WhatsApp booking integration, and "Get Directions" functionality to drive foot traffic to their Far East Plaza showroom.
See the Website in Action
The Transformation
With their new website and Google presence live, G & K Couture transformed from being completely invisible online to having a discoverable, luxurious digital presence that attracts both walk-in visitors and appointment bookings from across Singapore.
“TerrisDigital captured the essence of our craft beautifully. The website feels as luxurious as our garments, and since launching we've had so many new clients discover us through Google and book private fittings through WhatsApp. It's been wonderful to see younger women finding us online and appreciating what we do.”
Nicole & Eugene
Owners, G & K Couture
How We Got There
Discovery & Brand Direction
2 daysMet with owners Nicole and Eugene to understand the brand heritage, target audience, and luxury positioning. Established the cream and gold visual direction.
Design
1 weekDesigned the elegant one-page layout with hero video, heritage storytelling sections, showroom gallery, and responsive mockups for mobile viewing.
Development & SEO
1 weekBuilt the responsive site with video integration, WhatsApp booking links, Google Business Profile optimisation, local SEO setup, and showroom gallery.
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